A Direct Link to Your Audience
The beauty of correct email marketing management is that it gets delivered directly to your desired audience. There are no algorithms at play blocking your message from those who need to see your message the most. Instead, your emails will always be there in your customer or client’s inbox. The key is making sure they engage with the message and follow through on engaging with your business.
That is why we apply meticulous strategic thinking to every detail of our email marketing management campaigns. Everything from the subject line to the call-to-action will be designed to elicit the right response from the reader.
We achieve this by conducting thorough research on your audience so we know the best approach to building a long-standing relationship with them. The right email marketing management is an excellent way to leverage your audience’s habits and behaviours to get the desired results out of them.
Whether you are updating on the state of your business, promoting a new product or service, or simply checking in with your audience, our campaigns will deliver. Take your audience on a journey with one of our tailored email marketing management campaigns today.
Eye-Catching Email Design
Email Marketing Management
Often the look of an email is just as important as the content or message that it contains. After all, you want to present your brands accurately and professionally in every aspect of your marketing, so why should emails be any different?
Thankfully, One Click Media creates eye-catching email templates that work seamlessly with your business’ aesthetic identity. Whether you need an engaging template for a newsletter, promotional email, transaction confirmation, or any other form of email, we will design an email template that hits the mark every time.
No matter how many emails you need designed, or what type of message they are trying to convey, we are here to help.
Email marketing management can be added on to any of our other services from search engine optimisation to google adwords management
Our Email marketing management starts from $299 per month.
Email Marketing Platforms
There are a wide variety of email marketing platforms available to choose from depending on your brand, your database and your desired outcomes. We have experience with a lot of the different platforms that are available and can either use your existing set-up, or establish a new account on a suitable platform for you.
Some of the more common platforms that we use in our email marketing management services and have experience with include:
- MailChimp
- Campaign Monitor
- HubSpot
- Vision6
- ActiveCampaign
- Constant Contact
- Moosend
- Drip
- Salesforce Pardot
- Send in Blue
- Klavyo
- and more!
Most platforms we use in our email marketing management services follow a similar layout and have similar functionalities. We have experience with enough of the different platforms that we are confident we will be able to use your system, even if it is not listed above.
Automated Emails and Email Journeys
The term ‘email journeys’ describes a series of emails that fire automatically based off of a ‘trigger’. The trigger might be subscribing to your newsletter, or it might be making their first purchase on your website. The series of emails can vary from 1 to 100 emails, and are designed to increase customer retention and engagement with your brand.
An example of a customer journey for an e-commerce website might look like this:
- Step 1: A pop-up on your website invites customers to sign up for a 10% discount on their first order. They sign-up, and are immediately sent an automated email with the discount code.
- Step 2A: The customer makes their first purchase using their discount code. 48 hours later they are sent an automated ‘welcome / thank you’ email, thanking them for their purchase and sharing some information about your brand / company.
- Step 2B: If two weeks pass and the customer hasn’t used their discount code yet then they are sent a reminder email letting them know that their code will expire shortly, and showcasing some of the awesome products they can purchase on your website.
Email journeys can also be used to set up reminders to purchase refills or replacements – if someone has bought some makeup or skincare products, then sending them a reminder email 6 weeks later to repurchase before the run out can help increase customer retention and repeat purchases. It’s also a great opportunity to upsell them a complimentary product.
An example of a customer journey for a B2B business might look like this:
- Step 1: A whitepaper or free downloadable resource is used as a lead capture on your website – the prospective customer has to provide their name and email address to download the file. The file is then sent to them in an automated email.
- Step 2: A week later, the second email in the series is sent. It contains a case study where your company has employed some of the themes/skills/knowledge from the whitepaper, and achieved great results for the client.
- Step 3: A week later, the third email in the series is sent – but only if the person opened and engaged with the content in the second email. It shares a bit about your company, your values and your people. It ends with a call to action, inviting the reader to book a complimentary discovery session.
Email journeys can be used to drip feed audiences information. It is a journey with the goal of taking the prospective customer or client one step closer towards converting with each email.
Automation Strategy, Content, and Delivery:
We handle every step of the email automation process with out email marketing management – from the initial strategy and journey development, through to content production, and then building and configuring the automation of the system. We also provide on-going management and reporting to ensure that we are continuously improving on the journey and refreshing the content / messaging.
Australian Email Marketing Services
One Click Media are an Australian-based digital agency that has been helping Australian businesses engage with their online audience for over 20 years. We are committed to helping our clients grow their online presence, increase their visibility, and generate the clicks they need to take their business to a whole new level.
Ever since 2014, BeKonstructive Marketing has established itself as trusted digital marketing experts right across Australia. They deliver high-quality tailored email marketing services that leverage the strengths of your business to maximise the response from your audience. The team at BeKonstructive Marketing are hardworking and dedicated to going the extra mile for their clients to complete the job to the highest standard possible.
Choose One Click Media for Your Australian Email Marketing
Deepen your connection to your audience through an effective tailored email marketing campaign from One Click Media. Contact our friendly team on 1300 082 520 today!
Email Marketing FAQs:
What is email marketing?
The term ‘email marketing’ covers any emails of a marketing nature that are sent to a database of email addresses. It is often also referred to as ‘EDMs’ or ‘EDM marketing’ with EDM standing for Email Direct Marketing.
What are the different types of email marketing?
There are a number of different types or ‘genres’ of email marketing. The two most common types are email newsletters and promotional emails.
Email newsletters generally provide a number of different stories/sections covering news, entertainment, promotion, and educational content. They are an ‘overview’ or newsletter style, designed to keep the reader up-to-date with everything that is happening at your business. The calls to action will vary depending on the content and might include things like ‘learn more’, ‘enquire now’, ‘secure your tickets’, ‘more information’ or ‘register here’.
Promotional emails generally have a narrower scope or message, that is promotional in nature. They might be promoting an upcoming sale or event, a new product range, or honing in on one product in particular. The calls to action will usually be things like ‘buy now’, ‘don’t miss out’, ‘only 24 hours left’ etc.
How do you handle databases and audience segmentation?
Database management and audience segmentation is a pretty standard area of email marketing strategy, especially for ecommerce businesses. You don’t want to be sending content and messages about your latest children’s clothing line to people who have never purchased any children’s products from your website.
At One Click Media, we will help you manage your database and audience segmentation effectively. We will ensure that the right messages get sent to the right people, and that we are maximising the results of your campaign by leveraging the data that you have available.
What email marketing platform should I use?
There are so many different email marketing platforms available ranging in both price and capability. The right platform for your business will depend largely on your email marketing strategy and how segmented your database is.
Most platforms have similar features and functionality, however some platforms handle complex email journeys and segmentation better than others. Similarly, certain platforms integrate with different website platforms better than others. If you are collecting a lot of data on your ecommerce website then you want to make sure that your chosen email marketing platform can receive and handle that data seamlessly.
We have experience with a wide range of email marketing platforms and can help you choose the best platform for your business based on your strategy and data collection / handling requirements.
What are the benefits of email marketing?
There are a lot of different benefits when it comes to email marketing. Ultimately, the customer has opted into this marketing. They have willingly given you their email address and consented to being sent promotional and marketing emails from your brand.
Furthermore, with email marketing you aren’t trying to compete with algorithms or catch their attention for a fleeting moment. When your email lands in their inbox, it sits there until the user is ready to open and consume it.
And lastly, email marketing is an owned platform. This means that you own the database, and you can export it and take it with you. Platforms like social media are referred to as ‘borrowed’ platforms – this means you cannot export the data, the audiences, or the followers that you have spent significant resources in building. At the end of the day, Facebook owns the data on their platform, but with email marketing, you own the data.
